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On a hot summer day, Joanna Mason's family slowly wanders home along a country lane. A moment later, Joanna's life is changed forever…
On a dark night thirty years later, ex-detective Jackson Brodie finds himself on a train that is both crowded and late. Lost in his thoughts, he suddenly hears a shocking sound…
At the end of a long day, 16-year-old Reggie is looking forward to watching a little TV. Then a terrifying noise shatters her peaceful evening. Luckily, Reggie makes it a point to be prepared for an emergency…
These three lives come together in unexpected and deeply thrilling ways in the latest novel from Kate Atkinson, the critically acclaimed author who Harlan Coben calls "an absolute must-read."

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IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.

The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.

Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.

In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news.

Newsjacking will provide you with:Tools that you can use to monitor the newsCase studies and examples that demonstrate how to strike at the right timeInformation on how to make your content available online for journalists to findThe potential risks of newsjackingKeys to developing the real-time mindset required to succeed with the strategies presented in the book

Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.

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Teresa “Toots” Amelia Loudenberry is extending her stay in Charleston to help care for her ailing housekeeper, Bernice. Here in her beloved hometown, the air is rich with the scent of azaleas and honeysuckle and there’s always a pitcher of sweet tea (or something a little stronger) close to hand. Not that the ladies have much time for relaxing. Ida’s new line of cosmetics, “Seasoned,” is about to launch, and Toots, Mavis, and Sophia are relishing their new career as models. Most exciting of all, Toots’s daughter, Abby, is getting married. Toots has her hands full, especially when Abby’s criminal ex-boss resurfaces and the bride-to-be jeopardizes her big day in order to catch him. Toots is so busy taking care of the upcoming nuptials that she’s blindsided by her own unexpected romance. After eight husbands, she’s sworn never to get involved again. But every godmother, fairy or otherwise, loves a story that ends with happily-ever-after…